Florence SC Housing Market 2026: Buyer's or Seller's Market?

If you have driven past a few too many "For Sale" signs lately, your eyes are not playing tricks on you. But the story is more layered than it looks at first glance, and the numbers show Florence itself is behaving differently than the rest of the Pee Dee.

Here is what the data says, and why it matters if you are buying, selling, or just curious about the town you call home. If you are weighing a move here in the first place, our complete guide to moving to Florence, SC is a good place to start before you dig into the numbers below.

Florence SC Housing Market: The Current Numbers

According to Redfin's most recent local housing data, current through June 2026:

• Median sale price in Florence hit $278,848, up 9.4 percent from a year ago
• Price per square foot climbed to $146, up 8.6 percent
• 191 homes sold in June, up 16 percent from 165 the year before
• Homes are selling for 97.6 percent of asking price on average
• Median days on market rose to 78, up from 71 a year ago

That last stat is the only one moving the direction you would expect in a cooling market. Everything else points to a city that is still growing in demand and still holding its value.

The Bigger Pee Dee Region Tells a Different Story

Zoom out to the seven-county Pee Dee region, and the picture flips. The Pee Dee REALTOR® Association reported this spring that active listings across the region jumped 52 percent year over year, pending sales dropped 75 percent in a single month, and homes sat on the market an average of 80 days before selling.

That kind of gap between a city and its surrounding region is not common, and it is worth paying attention to.

Why Home Prices Lag Behind Everything Else

Here is the part your realtor knows that you might not.

Price is normally the last number to move in a housing market. Inventory rises first, then homes take longer to sell, then sellers start trimming asking prices, and only after all of that does the median sale price shift.

Across the wider Pee Dee, that chain reaction already started. In Florence itself, it has not, at least not yet. Homes are still selling quickly, close to asking price, and in higher numbers than last year. Local agents see this divide play out in real time through the MLS, well before either trend becomes obvious to the average homeowner checking an online estimate.

Why Florence May Be Holding Steady

A few things likely explain the gap. Florence functions as the economic hub of the Pee Dee, anchored by employers like McLeod Health, Florence-Darlington Technical College, and Francis Marion University, along with the region's growing base of industrial and logistics employers. That kind of steady employment base tends to support housing demand even when surrounding rural counties soften. Buyers priced out of larger coastal or Charlotte-area markets have also been landing in mid-size cities like Florence, drawn by shorter commutes and more affordable price points than the coast. If you are exploring jobs in Florence, SC, that steady employment base is exactly why so many households are choosing to stay and settle here.

What This Means If You Are Selling in Florence

If your home is inside the city itself, the data still favors you. Homes are selling fast and close to asking price, and buyer demand has not slowed the way it has in the surrounding counties. That said, days on market have crept up slightly, so pricing it right from the start still matters more than it did a year ago.

What This Means If You Are Buying

Florence is described by Redfin as "somewhat competitive," meaning some homes still draw multiple offers, especially move-in ready properties in good school zones. Our guide to the best areas to live in Florence, SC breaks down which neighborhoods tend to move fastest. If you are searching just outside city limits, in Darlington or Hartsville for example, you may find considerably more room to negotiate and far less competition. For a fuller picture of what the overall cost of living in Florence looks like beyond just the home price, that guide breaks down groceries, utilities, and everyday expenses too. And for a deeper look at full-year numbers, our 2026 cost of living guide covers housing and everyday expenses in detail.

A Snapshot, Not the Whole Picture

Every neighborhood and price range moves a little differently, and both data sets reflect activity through this summer, not real time. If you want numbers specific to your street or subdivision, a local REALTOR® can pull that for you directly.

But the overall pattern is clear. Florence is currently an island of strength in a region that is starting to soften, and the people who track this for a living saw the divide forming before the rest of us did.

Frequently Asked Questions About the Florence, SC Housing Market

Sources

• Redfin, local housing market data for Florence, SC, current through June 2026
• Pee Dee REALTOR® Association, regional market report (Spring 2026)